It's that time of year again. The leaves are turning brown and ready to fall. Kids are all back at school. And you just received $10,000 in pre-empts from your local broadcast buy.
Political ad season is upon us.
If you are like our team, you are looking for ways to get your last minute Q4 heavy-ups into live sports without paying the freight.
We've spent countless hours brokering direct deals with subscription services and networks to secure high-quality inventory in LIVE SPORTS programming including NFL, NCAA Football and Post Season MLB at an affordable price.
Breaking Away from Broadcast
Pay TV may still dominate the sports landscape, but audiences are increasingly shifting to digital video platforms. Additionally, companies like Amazon, Facebook and Twitter are bidding for highly prized US streaming rights for games.
In 2018, both the Super Bowl in the U.S. and the Olympic Games in South Korea saw fewer viewers than expected, and the NFL’s drop in ratings over the past few years has been widely reported. An increase in options for streaming are a big part of the decline, and there are more ways to watch the NFL for free than ever before.
OTT streaming is a complex undertaking for providers, but viewers don’t care. They want streaming solutions that allow them to watch their favorite movies, TV shows, and live sporting events from wherever they are, without the expensive broadcast TV packages that are falling by the wayside.
If you are ready to get in the game and diversify your buy into OTT solutions, download the guide below and let us know how we can help.