Track Foot Traffic or Online Conversions
Attribute online and offline conversions to OTT/CTV, display or video campaigns. Group C will optimize to and report on either a browser-based conversion event or a physical store visit.
How does it work?
Group C's cross-device graph associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. The system identifies web-connected devices within each property based on numerous data signals, including actual GPS coordinates from apps on the devices, IP addresses, and more. When a user is served an ad, Group C then tracks conversions from any of the user’s devices, including OTT/CTV.
Online Conversions
Track online actions such as webpage visits, form-fills, purchases, and more from users who were served OTT/CTV ads. Optimize and report on Cost Per Action to drive performance and gauge ROI.
Offline Conversions
A conversion occurs when a user who has been served an ad then visits the physical location of a Conversion Zone. Group C's foot traffic reporting tracks incremental lift of physical foot traffic from targeted locations.
Unified Reporting
All your metrics in one place
Our customizable reporting dashboards offer a variety of analytics tools to monitor, quantify, and visualize a vast array of performance data across every aspect of your campaign, including:
‣Performance by Channel, Tactic, and Platform
‣Conversions & CPA by Platform, Media Type, and Creative
‣Web Traffic and Social Trends by Platform
Use these insights from each tactic to customize the next and drive more conversions with less interference and data loss.
Today's customers have their own way of discovering and trusting your brand. From organic searches and social referrals, to ad clicks and broadcast advertising, there are hundreds of touchpoints that illuminate the path from prospect to customer. Our multi-touch attribution solution gives you full transparency into the path of conversion for each and every customer.
Identify which marketing programs are most often leading to conversions in real time, optimize acquisition strategies, and maximize return on ad spend.
