OTT/CTV Solutions
Group C offers a premium video marketplace connecting advertisers to their target audiences through top sites and streaming services that host video content.
With our advanced OTT/CTV offering, reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions.
Addressable
Target physical addresses using GPS data to serve video ads with unmatched precision and scale.
Behavior
Bring the precision of digital targeting to OTT with the ability to target users based on keywords, context, and other online behaviors.
Demographic
Take advantage of numerous combinations of demographic variables to target your ideal audience.
Attribution
OTT Advanced attribution uses GPS data to track in-store visits and web-based conversions from first-party address lists, custom curated addressable audiences, or behavioral data.
